Do More With Less or You Have To Pay

Facebook is not the marketing answer you think it is. It’s time to readjust. More and more businesses are jumping to digital marketing and social media for their awareness and advertising. This is great until you realize that Facebook is becoming saturated and between their algorithm changes and a surplus in business pages (who are […]

Why I unapologetically hate the term Millennial

Lazy, selfish, snowflake, entitled, sticker generation, and the list goes on and on and on. Whether you like it or not, the words are linked to the term Millennial and though I don’t want to step into the PC trap of measuring my words, the marketer in me knows that semantics and keywords are crucial […]

How a beer slogan is actually the best life and business advice you can get.

There have been changes in this great region of Southwest Virginia with breweries like Deschutes, Ballast Point, and Starr Hill settling here and making this their second/third/fourth homes. In addition to these, we have Parkway Brewery, Soaring Ridge, and more and more breweries opening soon. From an economic development perspective, beer is enriching our area, […]

Social Media: Why it isn’t a question of if you need, but which ones you need

No matter what type of business you have, the key to maintaining and growing your business starts with the customer knowing you exist. With mobile phones firmly gripped in everyone’s hands we are a growing mobile community with the Internet a click away. As a customer, how can I be your customer if I do not know […]

My tribe wasn’t where I expected and I’m grateful.

I couldn’t wait to graduate high school. I hated it…no scratch that, I don’t think there is a strong enough word for that feeling. I breathed in, I breathed out, I walked the halls, and I plotted my escape. I was going to go to college, Davidson to be exact, and I was going to […]