Why I unapologetically hate the term Millennial

Lazy, selfish, snowflake, entitled, sticker generation, and the list goes on and on and on. Whether you like it or not, the words are linked to the term Millennial and though I don’t want to step into the PC trap of measuring my words, the marketer in me knows that semantics and keywords are crucial […]

Social Media: Why it isn’t a question of if you need, but which ones you need

No matter what type of business you have, the key to maintaining and growing your business starts with the customer knowing you exist. With mobile phones firmly gripped in everyone’s hands we are a growing mobile community with the Internet a click away. As a customer, how can I be your customer if I do not know […]