Inbound Marketing is the perfect foundation on which to build your marketing. Everything, and I mean everything, you do comes from a customer-first perspective.
You need to have a clear understanding of your persona(s) and what their needs, desires, pain points, and questions are.
To get started, ask yourself these questions.
- How can you answer your customers’ questions and provide the solution they need?
- Where is your customer online? Which social media channels do they use?
- What does your customer enjoy to look at or read? What content do they engage with?
- What are you doing to be top of mind with your customer?
- How are you different from your competitors? Does this difference align with your customer pain point?
- How do customers currently find you?