There have been changes in this great region of Southwest Virginia with breweries like Deschutes, Ballast Point, and Starr Hill settling here and making this their second/third/fourth homes. In addition to these, we have Parkway Brewery, Soaring Ridge, and more and more breweries opening soon. From an economic development perspective, beer is enriching our area, creating jobs, places to visit, and another reason why this region is surging.
Dos Equis, although not moving to our area (you can if you want) has had an amazing marketing campaign, even though it now has a new face behind the moniker of the “most interesting man in the world.” It’s important to think about how it’s true message is not just about beer, but about business, life, and striving for more.
“Stay thirsty my friends” in my opinion, is the best advice you could have when discussing how to live your life. As a marketer, there is a myriad of updates, technology shifts, algorithm changes, new terminology, data, and metrics. In order to keep up, you have to have a passion for it, a thirst to learn more. We are seeing a stronger shift towards thought leaders, and the idea of business with purpose. There are Ted Talks about any topic you could ever imagine, there are MOOCs being offered through Coursera and EdX that have content from some of the best universities in the US and around the world. In order to stay afloat, you need to stay up to date and “always be learning” so you can incorporate these new trends and knowledge into your business and your life.
For today’s Monday Motivation, I challenge you to find something new you can learn, you don’t have to pay money, there are free resources everywhere to choose from and MOOCs and Ted Talks offer so many invigorating ways to wake up with knowledge. I encourage you to stay thirst and drink up all of the knowledge you can. Strive, push, persevere, and continue doing more the next day. Live your life with passion, drink in the world and all it offers. I hope your thirst is never ending and you constantly find new ways to try to quench it.